Image Management: Appearance or Character? For John is very important his personal appearance and carefully selects the brands he uses. When people want to project a certain image through appearance, they pay a great deal of attention to the brand and style of the garments and objects they use. This type of person, only seek to project in others, an image based on appearances. However, what matters is not what you appear to be but what you really are. What really impacts others is what they perceive from the way you behave and not from the image projected by your appearance. That is, your goal should not be in your appearance but in your actions. Finally, if you want your actions to transcend time and space, follow Jesus and obey what he commanded us to do. If you love your neighbor as yourself and do to others whatever you would like them to do to you, you will impact others deeply, changing their lives and you will also have the best brand and style, because when you follow Jesus, His Image will be reflected on you.
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